A studio that makes uncommon and curious things
Objects, brands, and ideas that probably shouldn’t work, but do.
To understand culture, you have to be a part of it.
So we make things that live in it. Some are absurd. Others are absurdly human. And we help organizations who want to do the same.
The Preworn Boyfriend Sweater
A reflection on the toxicity of dating in Dubai. The relationship stripped down to the only part that was ever real — the physical feeling of closeness. Made in collaboration with Oo La Lab.
→
Super Cellar
Every liquor store in the UAE competes on price, until now. We repositioned the business around a different mission entirely: sparking a better drinking culture in Dubai.
→
Bitter Meat
A fashion label built on a Bedouin expression, capturing a feeling you have to live here to understand. Bold, graphic, rooted in the spirit of Cassandre.
→
The Art of Creative Reclassification
An essay on arbitrage as a way of seeing — how the logic of exploiting gaps applies as much to culture and brands as it does to markets.
→